Phishing Email Campaign

Measure real-world email resilience with controlled phishing simulations that teach and prove improvement.

Cocoon CS Phishing Email Campaigns simulate the techniques attackers use most often so you can see how people respond without exposing the organization to real risk.

Each campaign turns clicks, submissions, and reporting behavior into coaching opportunities and executive-ready metrics that show where awareness is improving and where more support is needed.

Phishing Email Campaign workspace preview
Service overviewMeasured and repeatable

Each campaign produces usable metrics, targeted follow-up, and a stronger picture of your human-layer risk.

Simulation model Safe, realistic campaigns tailored to your users and workflows.
Key metrics Clicks, submissions, and reporting behavior over time.
Primary use Measure user risk and guide targeted awareness follow-up.

Why organizations run phishing simulations

Baseline Risk Clearly

See how departments, roles, and individuals respond to realistic phishing attempts in a controlled environment.

Coach with Precision

Direct follow-up training toward the users and scenarios that reveal the highest practical risk.

Prove Improvement

Track behavior change across repeated campaigns and report the trend in terms leadership can use.

Phishing Email Campaign program preview

What a campaign is designed to test

A phishing campaign safely imitates realistic email threats, monitors how users respond, and validates whether reporting channels and training are working the way they should.

  • Controlled phishing simulations that mirror common attack lures without putting systems or users in real danger.
  • Tracking for opens, clicks, credential submissions, and reporting behavior so outcomes are measurable.
  • Scenario design that reflects your environment, user roles, and the kinds of messages attackers are likely to send.
  • Targeted follow-up recommendations to reinforce learning and improve the next campaign cycle.

Campaign scenarios and engagement options

Campaigns can be tailored by role, department, or business workflow so the exercise reflects how attackers would actually target your organization.

Credential-Harvest Scenarios

Test whether users recognize and avoid fake sign-in pages and credential prompts.

Link, Attachment, and QR Lures

Simulate common delivery methods used to trigger unsafe clicks and risky user behavior.

BEC and Role-Based Campaigns

Mimic business email compromise tactics and tailor scenarios for finance, executives, and other high-value roles.

Reporting Workflow Checks

Validate whether employees know how to report suspicious email and whether escalation paths actually work.

Clear metrics with practical follow-up

The value comes from more than click rates. Cocoon CS uses campaign results to direct coaching, reinforce habits, and support measurable improvement.

  • Baseline human risk by showing how different teams react to realistic phishing scenarios.
  • Focus coaching on the users, roles, or departments that need the most support.
  • Reinforce behavior change at scale through repeatable simulations and follow-up learning.
  • Provide leadership with clear metrics they can use in risk reviews and board conversations.
  • Support compliance and customer diligence with evidence of active security-awareness testing.
  • Validate whether reporting workflows are visible and effective when suspicious email appears.
Measured and repeatable

Each campaign produces usable metrics, targeted follow-up, and a stronger picture of your human-layer risk.

Metrics Track clicks, submissions, and reporting behavior in a consistent format.
Coaching Use outcomes to target awareness follow-up where it matters most.
Evidence Support audits, insurers, and buyers with proof of active testing.

Connect this solution to the rest of your program

Use the platform, framework guidance, and industry context together so solution work supports a broader compliance operating model.